I recently got a question about how to learn SEO, and thought that is a great topic for a weekly round-up! Here are some of my favorite blogs and resources.
Moz (previously SEOmoz) is where I go to most often when I need an answer. They have great explanatory guides on anything from title tags to canonicalization. Their blog also has in-depth articles on a range of SEO topics, including this recent one on redirects and their effect on your website.
And if you’re new to SEO, their beginners’ guide might be a good place to start.
The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.
According to the BIA/Kelsey report, 97% of consumers use online media before making local purchases. Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
A call-to-action at the right time can make all the difference. Pop-ups are a great way to catch user’s attention but an intrusive pop-up can put off your users. Scroll Triggered Box is an ideal solution for this problem.
Are videos part of your content marketing? If not, they should be. Be it a quick product demo, a walk through your facility or office, a testimonial from a happy customer, a training video for some complex feature of your product or an introduction of your team — videos are a great medium for all of this.
But getting professional videos done is so difficult and costly that most of us shy away from it. We recently created a bunch of videos of our product and team, and in the process, discovered that it’s not as difficult as it seems.
There are a number of easy and mostly free tools that you can use to create different kinds of videos quickly. Don’t expect the production quality to be really great, but this will serve the purpose for the most part.
Take a look at the videos we created here, and below is the list of tools we used.
Yesterday Google officially launched its new tool, AdWords Keyword Planner, to help create better AdWords campaigns. Keyword Planner will replace our favorite Google Keyword Tool and AdWords Traffic Estimator.
You should learn to use this tool even if you never used Keyword Tool or Traffic Estimator and do not plan to use Google ads. Understanding search terms is important because that tells you what words your potential customers use to describe yours and similar businesses so that you can tweak your marketing and sales content accordingly.
We have been talking a lot about Google Analytics lately. Do you know of the new Google Analytics reports that show trackbacks and links from social media more explicitly? You should, so read this week’s links for details.
But first, how do you get to these reports? On your Google Analytics sidebar on the left, go to Traffic Sources, and then Social. You’ll see the links for Data Hub Activity and Trackbacks.
Here’s a screenshot of our Trackbacks report. It shows us who linked to our site recently.
If you have a website for your business, you must track visitors to your website and what they are doing. There are a number of tools available for tracking this, and the most popular and one of the most useful is Google Analytics. (Here’s how to set up Google Analytics if you haven’t yet.)
In these two posts, I’ll explain some important metrics you should be looking at in your Google Analytics data (or any other website tracking tool you are using).
The first thing to do, after you have logged into your Google Analytics account and selected the website you want to view data for, is to adjust the date range to your liking. The date range you select at the top applies to all the graphs and tables inside Google Analytics. I usually set it to current month or current week. You can change this any time you want, so feel free to try out different options. Click on compare to get all data for the previous period as well.
Now let’s get started.
Visits: Total Visits, Unique Visitors, Page Views, Pages per Visit, Time per Visit, Bounce Rate
Today, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!
Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?
If you’ve been reading this blog for a while, you know we regularly interview successful marketers and entrepreneurs. Over on the Spin Sucks blog, I write about why I like interview-style blog posts.
I’m a big fan of everyone I’ve interviewed, and I wouldn’t have dared to approach Rand Fishkin or Anita Campbell to say “Hey, you’re so cool! Can I talk to you?” But – while it’s more or less the same thing – it seems more acceptable to ask if I can interview them for my blog and then ask them what makes them so cool. I’m amazed at the wonderful people I’ve been able to “meet” because of this.
Ann Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.
Ann talks to us about marketing and content. My questions and comments are in bold.
Tell us about how you got involved with Marketing Profs.
We talk about content a lot here on this blog. And content’s important, believe me. But no amount of great content is going to do it for you unless that content is displayed well — that is, you have good design.
I’m not talking about awesome, impressive design. Just a clean and modern setting for your awesome, impressive content. Enough to make it easy for users to read and navigate.
In my latest blog post at Search Engine People, I’ve outlined a checklist of 7 items you should look for to make sure your web content is readable. (The post says “blog posts,” but this applies to any web page with a lot of text.)