Category Archives: campaigns

Google AdWords Keyword Planner Just Launched

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Yesterday Google officially launched its new tool, AdWords Keyword Planner, to help create better AdWords campaigns. Keyword Planner will replace our favorite Google Keyword Tool and AdWords Traffic Estimator.

You should learn to use this tool even if you never used Keyword Tool or Traffic Estimator and do not plan to use Google ads. Understanding search terms is important because that tells you what words your potential customers use to describe yours and similar businesses so that you can tweak your marketing and sales content accordingly.

Adwords Keyword Planner

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Tracking Website Metrics on Google Analytics, Part 2: Sources, Referrals, Search Terms, and Campaigns

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Last week, we looked at basic site traffic and engagement metrics on Google Analytics, such as visits, page views, time on site, bounce rate, etc. We also looked at how to look at the performance of individual pages on your site.

This week, let’s take a look at a few other metrics that you should be looking at regularly. (Haven’t set up Google Analytics yet? Here’s how.)

Sources

From where are people coming to your site? The Sources report answers this question. Click on Traffic Sources on the sidebar to see your options.

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Presentation: Measuring Marketing Performance

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On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.

Unmana presenting at Marketing Measurement workshop for entrepreneurs

We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.

I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.

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Our Best Posts of 2012

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New Year fireworks

I started this blog nearly two years ago, when I wanted a space to put down my thoughts about marketing. Better Marketing wasn’t a business then — it wasn’t even the blog name.

It’s this year, after we started as a business, that we actually started writing regularly — and this is the 60th post of the year.

We would like to end the year by spotlighting both our most popular posts — that is, the ones you readers liked best — as well as my favorite posts.

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Common Email Marketing Mistakes

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Diwali is next week. Did you send out special offers or greetings to your customers and prospects?

While everyone is talking about social media, email marketing remains an excellent way of nurturing your prospects and customers. In this post, I look at some common mistakes marketers make in email campaigns, through a few Diwali-themed marketing emails I received.

Wasting the Subject Line

Here is a screenshot of some Diwali offers in my inbox.

Diwali Emails as Seen in Gmail

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Spotlight: Congress’s Online Marketing Campaign for Gujarat Elections 2012

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Gujarat (which is where I grew up, by the way) will have its assembly elections next month. I am no longer a registered voter there, but out of curiosity, I clicked on a banner ad for one of the political parties.

I am not going to talk politics here, but let’s look at how well they’ve executed this marketing campaign. Below are my tweets and comments about this campaign by the Indian National Congress, which is currently the main opposition party in Gujarat.

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6 Facebook Marketing Lessons from A Jewelry Retailer

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How do you get over 2,000 people talking about you on Facebook when you have less than 5,000 likes? Any brand with that kind of buzz is doing an amazing job of engaging with its fans… or is it?

We took a look at the Facebook Page of P N Gadgil & Sons. Right now, it has 4,955 likes, which is great for a local jewelry brand. What’s astounding, though, is the number of people talking about it: 2,160. That’s 44 percent. 

For those of you not in Pune, India, P N Gadgil is a jewelry brand with several stores in the city. (There’s also a P.N. Gadgil who style themselves PNG Jewelers and also have an active Facebook page.)

How is the brand getting this kind of engagement? Let’s find out! Continue reading →

Weekend Reads for Better Marketing: Remote Work and SEO

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Happy Friday! This week, we have tips on using content for your business, making your posts more search-friendly and having your author information show up, starting out with Twitter ads, and working remotely. Let’s dive in!

How can you make your blog posts Google-friendly? This post at Business from the Kitchen Table provides nice easy steps for you to follow to get your blog post found online.

How can you have author information show up in search results for your posts? Google tells you.

ExploreB2B details seven ways to get content to work for your business, with practical examples of how they worked for the author or her colleagues.

If you’ve been curious about Twitter ads but not sure how to start, here’s a handy guide to getting started with Promoted Accounts or Tweets.

One investment firm found that their remote workers are more engaged than those who work in the same office: and this blogger at HBR suggests why. If you’re a remote worker, you might want to read these six tips for working remotely that I’d written earlier.

Have a great weekend, and wish you better marketing!