Monthly Archives: March 2014

Answer These Questions to Create Your Content Marketing Plan

How do you create a content marketing plan? Over at Search Engine People, I list 25 questions that will help you get started.

The new year has been here for a while already, but for some of us, the beginning of the Indian financial year in April is when new plans get in place. So if you’re still working on your content marketing plan for the year, these questions might help!

Why 25 questions? I didn’t start out to make 25. My brief was to write about how to create a content marketing plan. My approach to these things is always to start with the information I need, the questions that need to be answered before you can even start planning. I thought about the blog post for two weeks, but once I started writing down the list of questions, it came together very quickly.

I have also found this, in the past, a useful exercise in figuring out what I want to achieve:

Make a ‘dream plan’. What would you accomplish in an ideal world where you have all the resources you want, including an unlimited budget?

Read the post here.