This Is Goodbye (Sort of)

We wanted to build a product that would help small businesses do better marketing, to build a great small business, to help you get more out of your marketing.

We failed.

We haven’t seen a way forward for a while. The decision to quit was a difficult one, but we decided to choose our time rather than wait until we had no way out and would have to stop anyway.

Nilesh and I have both moved to Mumbai and started new jobs, still doing things they are interested in (project management and marketing, respectively). Virendra is at engineering school and continues to build apps in his free time.

This year of entrepreneurship has taught us so much. We are glad we took the plunge, that we put in everything into something we believed in, that we tested our limits. We met some wonderful people and learned more about ourselves.

We want to thank you, so very much, for supporting us, for believing in us. We wish we could have helped you more, but we can’t support Markitty anymore and will close down all emails from the app. We will still keep the app up for another month, so you can continue to use it if you like. We will try to keep blogging here once in a while, because we love this space and don’t want to leave it.

As always, wishing you better marketing.

Working Like An Introvert

Some days, I just want to stay in and away from everyone

Some days, I just want to stay in and away from everyone

I’ve always known I’m an introvert. But it wasn’t until I read Susan Cain’s Quiet that I realized how much work and cultural practices are built around extroversion. Quiet helped me figure out how to manage my work better to leverage my strengths as an introvert instead of trying to work around my weaknesses. If you are an introvert, this might help you too.

1. Find your optimal level of stimulation

Cain posits that introversion is about sensitiveness to stimuli, which made perfect sense to me. We introverts like to feel in control, we find it hard to adapt to disruptive experiences: strange places, strange people, noise. The key, I’ve learnt, is to first figure out what’s the best level of stimulation that makes you most productive.

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