Are you still wondering why everyone is talking about Hummingbird suddenly? Read on and these links will answer all your questions.
What is Hummingbird?
Hummingbird is the name of Google’s new search algorithm. Google claims it will provide better search results. Hummingbird is one of the biggest updates ever to how Google interprets user’s search queries and how it evaluates indexed webpages for a better match. Search Engine Land has a nice FAQ post that will give you more details. If you prefer a more visual approach, try this infographic.
“The biggest improvements involve longer search queries. Rather than just examining each individual word in a search, Google is now examining the searcher’s query as a whole and processing the meaning behind it.”
What will be the impact of Hummingbird on my site’s SEO?
Exact details are yet unclear and Google likes to keep people guessing when it comes to search algorithams. But Don Dodds has given a good summary of what is known as of now.
“Site owners that rely on the provision of high-quality content, that steer clear of black hat techniques, and that look to build multiple traffic streams using a universal marketing approach are those that will enjoy better long term results.”
Not much has really changed if you are a small business and are relying on good content, social referrals and customer feedback. HubSpot summarizes important factors nicely in their post.
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Jennifer Lewis voyaged into entrepreneurship with her own food business, and now helps other food businesses become successful. Her site, smallfoodbiz.com, has lots of resources and advice for artisan food entrepreneurs. She tells us about the specific challenges of running a small food business, her favorite social media platform, and more.
My questions are in bold.
How is starting a food business different from other forms of entrepreneurship? What peculiar challenges does a small food business-owner face?
People tend to come into the food world because they’re driven by passion for the items they make but they can face an uphill battle getting their products to market because of the numerous regulations that are specific to the food industry. This can be anything from health code permits to labeling regulations. It’s a complex world and one that’s very different from other types of entrepreneurial ventures.
Twitter announced its new scheduling feature yesterday. This has been expected for a while now, more so because of Twitter’s IPO and the need to project Twitter as a sophisticated advertising platform. Twitter’s official announcement says:
Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
Twitter’s focus on advertising becomes obvious when you see that scheduling option is implemented as part of ads.twitter.com and not in the core twitter.com UI. But don’t worry, you can schedule tweets even if you are not advertising on Twitter. Here’s how:
One thing most marketers and business-owners want to know is how their marketing is doing over time. Most of us have a pretty good idea of how many Facebook likes we have today, but forget how many we had last month or the month before.
Here’s where Markitty takes your data from Facebook Insights and gives it to you in a more useful form: apart from showing you your total page likes every day for the last three weeks, we also show your likes per month for the last three months. So you can see your fan base growing over time.
Managing your brand’s presence on so many different social channels can be a pain, and one of the annoying aspects of it is getting the right cover photos for each one. Facebook, Twitter, LinkedIn, Google+ — all have different guidelines for what the cover photo size should be.
Here is a list of official and unofficial references that will give you cover and profile picture specification for all social networks:
The cover photo of your Facebook page is very important: not only is it featured on your page, it is also prominently displayed in the user’s newsfeed when your page is recommended (paid or otherwise) by Facebook. Facebook’s official guidelines give very little detail but this page covers all you need to know.
Have you got your Twitter Analytics yet? I’m pleased we finally get some stats on Twitter (but you still need to create an ad account, even if you don’t run the ads). But it seems like too little way too late, especially with all the tools that provide Twitter stats already.
If you have already created a Twitter ads account, go to analytics.twitter.com. Click on Analytics on the top menu.
You get three pages: Timeline activity, Followers, and Websites.
Think you don’t have enough time for Twitter? If you have 15 minutes in the day, you can do this.
Day 1: Sign up and create your profile
Choose a username that is as close to your name or your business name as possible and is easy to remember. For example, we didn’t get “markitty,” so we got “markittyapp”.
Make your profile description interesting and snappy. Don’t just copy your boilerplate company description. Make it clear what your business is about or what you stand for; people should be able to look at this and figure out what you tweet about and whether to follow you.
Specific marketing tips and insights on the product, general marketing advice on the blog. Managed by @Unmana and @NileshBhojani.