It’s “back to school” season in the U.S. and some other parts of the world, and many businesses have special promotions during this time. Let’s see how small businesses are using the #backtoschool hashtag on Facebook.
This hashtag isn’t important for you? You should still know how to use similar seasonal hashtags for your Facebook page.
1: Offer a discount or deal
The most obvious way to cash in on a seasonal trend is to offer a special deal or promotion.
Much of the marketing advice you read will be about conversations you should initiate: by writing blog posts, tweeting, or emailing. But what online marketing allows you do most effectively is listen, and you’re not doing your marketing any favors if you don’t take the time to do that.
Why embed a post instead of posting a screenshot? Because all the links and other information in the post remain intact. Your website visitor can click on the links in the post to go to the post on Facebook or to your Facebook page.
Go to any Facebook post, or scroll down in your Timeline to find one. Click on the little arrow on the top right of your post. The last item on the dropdown menu should be “Embed Post”.
Likes and retweets are all very well, but what you really want is conversions: someone signing up to your newsletter, filling up your lead form, or buying your product. This week, let’s work on improving conversions.
Neil Patel offers copywriting tips that will increase your conversions. The first few are great copywriting tips for any piece of writing: focus on benefits (i.e., the reader, not you), format your text, use images, and so on. But there are some less obvious tips in there too.
The Peopletab on your Facebook Insights shows you the age, gender, language and city as well as country of your fans, of people you’ve reached, and people who have engaged with your page. Does this data match your expectations? In other words, have you succeeded in reaching your target customers?
Targeting Your Facebook Posts to a Segment of Your Fans
Did you know Facebook has a targeting option when you create a new post?
Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?
As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.
Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).
For us, it’s in the top ten, if you include blog pages. If you don’t, it’s consistently in the top two, with the home page. That’s a pretty important page. And most businesses spend a lot of time and effort getting the home page right and don’t bother to optimize the About Us page.
When was the last time you updated your About Us page?
I rewrote our About Us page last week, to make it more user-centric and less self-indulgent. What we had earlier told our story: who the team is, how we built Markitty. But why should you care about that?
Whether you’re just getting started or looking to amplify existing efforts, Facebook for Business can help you understand your options and choose the appropriate strategies. In the Getting Started section, you’ll find tips for meeting specific business goals, like increasing online sales or launching a new product. The Solutions section organizes our advertising tools and strategies by both product and industry.
This seems to be more geared towards advertisers rather than people looking for organic growth, but if you are spending on advertising, the extra resources to help you make more effective use of your money don’t hurt!
Photo comments, embedded posts, more text in your page’s cover photo… there’s so much you can do with the recent changes Facebook made.
Use photo comments to increase fans’ engagement with your page and to crowdsource content
Facebook introduced photo comments, first for people and now for pages. You can now add a photo to your comment just like you can add one to your status. This is a great opportunity for businesses: you can ask your fans to submit photos through Facebook comments! For example, you can ask them to submit pictures of them of using your products or eating at your restaurant, and say you’ll use the best photo as your cover for a week.