Monthly Archives: August 2013

Managing Negative Reviews of Your Small Business

Photo credit: HubSpot
Photo credit: HubSpot

One objection I had heard from business-owners or CEOs about participating in social media was, what if someone writes bad things about us?

If they would write bad things about you… they probably are anyway.

You don’t own social media. A disgruntled ex-employee, an unhappy customer, is likely to be venting on Facebook and Twitter anyway.

If you’re also on social media, at least you get a chance to present your side of the story. As I say in my guest post on the Entrepreneur in Heels blog:

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How Small Businesses Are Using the #backtoschool Hashtag on Facebook

It’s “back to school” season in the U.S. and some other parts of the world, and many businesses have special promotions during this time. Let’s see how small businesses are using the #backtoschool hashtag on Facebook.

This hashtag isn’t important for you? You should still know how to use similar seasonal hashtags for your Facebook page.

1: Offer a discount or deal

The most obvious way to cash in on a seasonal trend is to offer a special deal or promotion.

Continue reading How Small Businesses Are Using the #backtoschool Hashtag on Facebook

Monday Marketing Mash-up: Listening and Responding

Much of the marketing advice you read will be about conversations you should initiate: by writing blog posts, tweeting, or emailing. But what online marketing allows you do most effectively is listen, and you’re not doing your marketing any favors if you don’t take the time to do that.

As Tea Silvestre says:

There’s a LOT of marketing advice out there about how to reach more people. Get more fans. Build your list. And just plain dominate the world with your empire.

But there’s another way to grow your business, and it doesn’t require you to talk to anyone new.

And:

Are you having enough two-way conversations with the folks who are standing right in front of you?

Read the post to learn how you can listen better.

But why should you listen?

Continue reading Monday Marketing Mash-up: Listening and Responding

How to Embed Facebook Posts to Your Website or Blog

Facebook just rolled out embedded posts to everyone, so now you can embed Facebook posts in your blog post or web page.

Why embed a post instead of posting a screenshot? Because all the links and other information in the post remain intact. Your website visitor can click on the links in the post to go to the post on Facebook or to your Facebook page.

Go to any Facebook post, or scroll down in your Timeline to find one. Click on the little arrow on the top right of your post. The last item on the dropdown menu should be “Embed Post”.

Click on the arrow on the top right of a Facebook post to get the Embed Post option

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Monday Marketing Mash-up: Get More Conversions

Likes and retweets are all very well, but what you really want is conversions: someone signing up to your newsletter, filling up your lead form, or buying your product. This week, let’s work on improving conversions.

First, are you tracking conversions on your website? You can do this easily by setting up goals in Google Analytics.

Neil Patel offers copywriting tips that will increase your conversions. The first few are great copywriting tips for any piece of writing: focus on benefits (i.e., the reader, not you), format your text, use images, and so on. But there are some less obvious tips in there too.

The Leaky Bathtub offers an easy way to get your prospects to take action: treat them like dogs. What does this mean? Tell your prospects what you want them to do, not what you want them to not do.

Search Engine Land explains how to optimize all your pages, not just your “landing pages.”

The Visual Website Optimizer blog explains five conversion best practices.

Now let’s get to work! Use some of these tips to improve your website’s conversions and get more money pouring in.

Liked this post? For more links to interesting things we read, follow us on Twitter.

Target Your Facebook Posts for More Effective Reach

The People tab on your Facebook Insights shows you the age, gender, language and city as well as country of your fans, of people you’ve reached, and people who have engaged with your page. Does this data match your expectations? In other words, have you succeeded in reaching your target customers?

Targeting Your Facebook Posts to a Segment of Your Fans

Did you know Facebook has a targeting option when you create a new post? Target Facebook Post

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Using Markitty: Links You Share, with Referrals

Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?

As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).

Markitty table:  Links you shared on Twitter and Facebook, with referrals to your website

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Monday Marketing Mash-up: Improve Your “About Us” Page

How many views does your About Us page get?

For us, it’s in the top ten, if you include blog pages. If you don’t, it’s consistently in the top two, with the home page. That’s a pretty important page. And most businesses spend a lot of time and effort getting the home page right and don’t bother to optimize the About Us page.

When was the last time you updated your About Us page?

I rewrote our About Us page last week, to make it more user-centric and less self-indulgent. What we had earlier told our story: who the team is, how we built Markitty. But why should you care about that?

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Facebook Finally Explains Why All Your Fans Don’t See All Your Posts

Facebook has been recently making efforts to serve its business users, by dramatically improving Page Insights and adding other new features. Now it has started a Facebook for Business site with more resources for page owners and advertisers.

From the announcement:

Whether you’re just getting started or looking to amplify existing efforts, Facebook for Business can help you understand your options and choose the appropriate strategies. In the Getting Started section, you’ll find tips for meeting specific business goals, like increasing online sales or launching a new product. The Solutions section organizes our advertising tools and strategies by both product and industry.

This seems to be more geared towards advertisers rather than people looking for organic growth, but if you are spending on advertising, the extra resources to help you make more effective use of your money don’t hurt!

Continue reading Facebook Finally Explains Why All Your Fans Don’t See All Your Posts

Monday Marketing Mash-up: Facebook Changes You Should Know About

Photo comments, embedded posts, more text in your page’s cover photo… there’s so much you can do with the recent changes Facebook made.

Use photo comments to increase fans’ engagement with your page and to crowdsource contentFacebook introduced photo comments: Ask your fans to submit pictures!

Facebook introduced photo comments, first for people and now for pages. You can now add a photo to your comment just like you can add one to your status. This is a great opportunity for businesses: you can ask your fans to submit photos through Facebook comments! For example, you can ask them to submit pictures of them of using your products or eating at your restaurant, and say you’ll use the best photo as your cover for a week.

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