Monthly Archives: July 2013

Facebook Insights: What’s Great and What’s Still Missing?

Facebook recently overhauled its Page Insights: i.e., the stats page owners get for their page. Let’s take a look at what’s great and what’s not.

Tour of Facebook's new Insights for pages

Facebook’s clearly made an effort to cater to its business users (or page owners) with the new Insights. Instead of being the difficult-to-understand, difficult-to-navigate mess the old Insights was, the new Insights (and the nice tour of it) talk directly to the user and actually offer insights. 

Continue reading Facebook Insights: What’s Great and What’s Still Missing?

Five Ways to Find Relevant People to Follow on Twitter

A common question business-owners who use Twitter ask us is, “How do I find relevant people to follow?”

In my last post, I talked about who you should follow on Twitter: now let’s look at how to find these people.

1. Twitter Advanced Search

A useful but rarely used feature of Twitter is Advanced Search.

Continue reading Five Ways to Find Relevant People to Follow on Twitter

Monday Marketing Mash-up: Entrepreneurs’ Stories

I wrote this about my entrepreneurial journey, especially how we got started. I titled it somewhat provocatively, but the point is that I needed to reduce the distractions in my life to think clearly, to figure out what I really wanted to do.

The TV had filled our lives with noise. In the silence, we could hear our thoughts, our dreams.

Towards the end, I offer more tips on reducing distractions and improving your focus, something I struggle with every day. This post was also picked up by women 2.0.

I like reading stories and learnings of other entrepreneurs for motivation: it makes me feel less alone, it gives me hope that we’ll make it too.

Continue reading Monday Marketing Mash-up: Entrepreneurs’ Stories

Five Kinds of People You Should Follow on Twitter

Twitter is a tricky medium for small businesses. You will find a lot of people saying it’s a waste of time and enough people who swear by its benefits. You need to build your following, but when you start out you have to focus on following the right people.

Here is a quick guide on what kinds of people you should follow.

1. Customers – existing customers or people in your target customer group

You should follow your customers to see what they are talking about — what they are interested in, what products/service they like and what they are complaining about. Also this is a good way of letting them know that you are on Twitter. If they are interested in what you offer, they might even follow you back.

But don’t start selling to them on Twitter, not yet. Listen, engage and offer help but don’t be pushy.

Continue reading Five Kinds of People You Should Follow on Twitter

New Page Like Sources on Facebook: What Do They Mean?

Facebook has changed the Like Sources in Insights, adding more sources and changing some of the names of existing sources. At first glance, this makes it more confusing, but I think it helps to have more insight into where exactly your likes are coming from.

Facebook like sources line graph

This is how Facebook Insights used to show your Like Sources. If you’ve got the new Insights, you might see something like this.

Continue reading New Page Like Sources on Facebook: What Do They Mean?

Marketing for a Publisher: Interview with Maegan Chadwick-Dobson of Tara Books

Maegan manages marketing and social media at Tara BooksWe haven’t done an interview in a while, and I’m especially pleased with this one because it focuses on an interesting industry: book publishing.

Maegan Chadwick-Dobson manages social media for Tara Books, an independent publisher based in India. Tara Books has an awesome Facebook page with lots of lovely photos of their books, events, and “the Book Building.” The Twitter account shares interesting info as well, and Maegan is behind it all! We asked her about social media, marketing to an international audience, and more.

My questions and comments are in bold.

You share a lot of interesting updates on Facebook. Do you keep a publishing calendar or just decide at the moment what you’re going to post today?

Continue reading Marketing for a Publisher: Interview with Maegan Chadwick-Dobson of Tara Books

Monday Marketing Mash-up: Learning SEO

I recently got a question about how to learn SEO, and thought that is a great topic for a weekly round-up! Here are some of my favorite blogs and resources.

Moz (previously SEOmoz) is where I go to most often when I need an answer. They have great explanatory guides on anything from title tags to canonicalization. Their blog also has in-depth articles on a range of SEO topics, including this recent one on redirects and their effect on your website.

And if you’re new to SEO, their beginners’ guide might be a good place to start.

The KISSmetrics blog is another great source of SEO and analytics advice. The blog posts are usually easy to understand for us non-tech people, and have a lot of advice you can try out. I like this recent post about being penalized by Google, or just go to the SEO category and start reading.

Another old go-to for SEO news and advice is Search Engine Land. To start, check out the links on this page, or go here directly and dive in.

And don’t forget Google Analytics help pages.

Is there any favorite resource you turn to for SEO advice?

To see more of what we read, follow us on Twitter!

5 Lessons for Social Media Marketing from Cricket (Yes, the Sport)

I was really excited to find a blog dedicated to social media and sports analogies. I have always been a cricket fan and even though I don’t watch all the games now, I still follow the updates.

This was originally published on that blog and if you are a sports fan you’ll find a lot of other interesting posts there.

I came across this blog a few weeks back and loved the idea of relating social media with sports. I don’t know how many of you follow or understand cricket but Brian agreed to publish this and I am hoping you will share your feedback in the comments. Even if you don’t like what I have here, do say ‘hi’ if you love Cricket or would like to learn more of it.

Comparing social media to a five-day long game of cricket seems a bit odd but that’s what I am going to do. There are so many similarities between the two that I had to limit myself to writing only from a batsman’s perspective. So here we go.

Social media is like test cricket
Originally uploaded to Flicker by fiverlocker

Continue reading 5 Lessons for Social Media Marketing from Cricket (Yes, the Sport)

Monday Marketing Mash-up: Before You Start Your Business

Are you an aspiring entrepreneur or know someone who is? Read on for what you need to get in order before starting your business!

First, give yourself a reality check. #2 and #8 in that list look most important to me.

Here are some more things you should be careful about.

Next, get to work. I wrote on Women’s Web about 8 things to do before leaving your job to start your business.

Unlike what most people think, you shouldn’t wait to start marketing until you’re ready to launch. In fact, the earlier you start the better. I wrote on YourStory about marketing activities you need to start as soon as you start your business.

What do you wish you’d done earlier?

Using Markitty: Links You Share on Twitter and Facebook

Update: We’ve made some changes to this table. 

I’m really excited about this new table on Markitty. It appears at the bottom of your Today page.

Markitty table: Links You Share on Twitter and Facebook

As the table heading says, these are the links you’ve shared on Facebook and Twitter  this month. We’ve put them all in one table and included the number of posts, impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Continue reading Using Markitty: Links You Share on Twitter and Facebook

Twitter Mistakes Small Businesses Can’t Afford to Make

Twitter is a tricky medium to get right, and many, many brands make a few simple mistakes.

Not Following Anyone (or Following Too Few People)

Twitter is a social medium. If you’re not following anyone, that tells me you’re not interested in listening, only talking. If you’re a big brand with tens (or hundreds) of thousands of followers, you can get away with this, but small businesses can’t.

Not Tweeting

Listening’s necessary, but why are you on Twitter if you’re not tweeting?

"Official Twitter account" @Philips has no tweets

Continue reading Twitter Mistakes Small Businesses Can’t Afford to Make

Monday Marketing Mash-up: Marketing Tips for the Fourth of July

The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.

This blog post has a ton of ideas on marketing for the Fourth of July, including special tips for bakeries, consignment stores, cafes, salons, spas and health clubs, tattoo parlors, florists, restaurants, or retail stores of any kind.

And here are some more tips just for restaurants.

This blog post has more ideas: all about offline marketing.

If you’ve noticed, all the posts I’ve linked to are heavy on the offline marketing. What can you do on social media? Watch out: I’ll do a post just about that tomorrow.