Facebook recently overhauled its Page Insights: i.e., the stats page owners get for their page. Let’s take a look at what’s great and what’s not.
Facebook’s clearly made an effort to cater to its business users (or page owners) with the new Insights. Instead of being the difficult-to-understand, difficult-to-navigate mess the old Insights was, the new Insights (and the nice tour of it) talk directly to the user and actually offer insights.
I wrote this about my entrepreneurial journey, especially how we got started. I titled it somewhat provocatively, but the point is that I needed to reduce the distractions in my life to think clearly, to figure out what I really wanted to do.
The TV had filled our lives with noise. In the silence, we could hear our thoughts, our dreams.
Twitter is a tricky medium for small businesses. You will find a lot of people saying it’s a waste of time and enough people who swear by its benefits. You need to build your following, but when you start out you have to focus on following the right people.
Here is a quick guide on what kinds of people you should follow.
1. Customers – existing customers or people in your target customer group
You should follow your customers to see what they are talking about — what they are interested in, what products/service they like and what they are complaining about. Also this is a good way of letting them know that you are on Twitter. If they are interested in what you offer, they might even follow you back.
But don’t start selling to them on Twitter, not yet. Listen, engage and offer help but don’t be pushy.
Facebook has changed the Like Sources in Insights, adding more sources and changing some of the names of existing sources. At first glance, this makes it more confusing, but I think it helps to have more insight into where exactly your likes are coming from.
This is how Facebook Insights used to show your Like Sources. If you’ve got the new Insights, you might see something like this.
We haven’t done an interview in a while, and I’m especially pleased with this one because it focuses on an interesting industry: book publishing.
Maegan Chadwick-Dobson manages social media for Tara Books, an independent publisher based in India. Tara Books has an awesome Facebook page with lots of lovely photos of their books, events, and “the Book Building.” The Twitter account shares interesting info as well, and Maegan is behind it all! We asked her about social media, marketing to an international audience, and more.
My questions and comments are in bold.
You share a lot of interesting updates on Facebook. Do you keep a publishing calendar or just decide at the moment what you’re going to post today?
I recently got a question about how to learn SEO, and thought that is a great topic for a weekly round-up! Here are some of my favorite blogs and resources.
Moz (previously SEOmoz) is where I go to most often when I need an answer. They have great explanatory guides on anything from title tags to canonicalization. Their blog also has in-depth articles on a range of SEO topics, including this recent one on redirects and their effect on your website.
And if you’re new to SEO, their beginners’ guide might be a good place to start.
I came across this blog a few weeks back and loved the idea of relating social media with sports. I don’t know how many of you follow or understand cricket but Brian agreed to publish this and I am hoping you will share your feedback in the comments. Even if you don’t like what I have here, do say ‘hi’ if you love Cricket or would like to learn more of it.
Comparing social media to a five-day long game of cricket seems a bit odd but that’s what I am going to do. There are so many similarities between the two that I had to limit myself to writing only from a batsman’s perspective. So here we go.
I’m really excited about this new table on Markitty. It appears at the bottom of your Today page.
As the table heading says, these are the links you’ve shared on Facebook and Twitter this month. We’ve put them all in one table and included the number of posts, impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.
Twitter is a tricky medium to get right, and many, many brands make a few simple mistakes.
Not Following Anyone (or Following Too Few People)
Twitter is a social medium. If you’re not following anyone, that tells me you’re not interested in listening, only talking. If you’re a big brand with tens (or hundreds) of thousands of followers, you can get away with this, but small businesses can’t.
Listening’s necessary, but why are you on Twitter if you’re not tweeting?
When I looked for marketing ideas for the Fourth of July for this week’s round-up, I couldn’t find much for social media posts, which surprised me. So if you’re looking for ideas, here are some I have.
The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.