Weekend Reads for Better Marketing: Get Involved with Your Community

I have been thinking about community a lot lately. Nilesh wrote on YourStory.in about marketing lessons from our Office Hours for the Pune startup community.

Contribute to the community you want to be part of. There are many ways of adding value – you don’t have to be in the organizing committee to do that. Reach out to the people who are running things and they would be more than happy to get a helping hand.

Find things you can do well – we knew that we would not be able to help much with organizing community events and we like more focused conversations than open ended gatherings. Office hours gave us that opportunity and filled an important gap.

Online Marketing Workshop with Pune OpenCoffee Club

Nilesh talking to participants at our online marketing workshop with members of Pune OpenCoffee Club

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Presentation: Measuring Marketing Performance

On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.

Unmana presenting at Marketing Measurement workshop for entrepreneurs

We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.

I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.

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Weekend Reads for Better Marketing: All About Websites

The nuts and bolts of your websiteToday, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!

First: improve your website. This article has 16 tips you can start with. Is 16 too many? Here are the five things you absolutely should have in your website.

Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?

If you blog, claim your authorship on Google. I don’t hang out much on Google Plus, but this is one reason why you should absolutely be using it if you’re a blogger.

If you need to move your domain, here’s how to go about it. As you know, we moved a month ago from BetterMarketing.in to Markitty.com. In this post on Search Engine People, I explain every step of how we did it with minimal impact to our site or search results.

And lastly, if you’re also using WordPress, avoid these five mistakes.

Using LinkedIn for Business: Interview with Ed Steinberg, LinkedIn’s first Relationship Manager

Edward_SteinbergWhen I first knew Ed Steinberg, he was the head of human resources at the company I was then working at. Since then, he’s gone on to do interesting things, becoming LinkedIn’s first Relationship Manager and working there for several years before moving on to training other sales people on using LinkedIn effectively.

I asked Ed for tips on using LinkedIn that small businesses can use. Read on! My questions and comments are in bold.

Let’s start by talking about you: tell us about how you landed up in LinkedIn and what your role has been.

I worked in Human Resources for a long time, 15 years or so. My primary responsibility was hiring. I realized that referral hires made the best hires and helped grow a company from 4 employees to over 500 people. I had opened up offices on 3 continents and hired a tremendous group of employees.

While working as Global Head of HR at StarCite, a LinkedIn rep came to my office to sell me Corporate Solutions. When I realized what it was, I saw that this was a large extension around the concept of referral hiring that had worked so well for me. It made perfect sense!

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Why Interviews Are a Great Form of Content

If you’ve been reading this blog for a while, you know we regularly interview successful marketers and entrepreneurs. Over on the Spin Sucks blog, I write about why I like interview-style blog posts.

I’m a big fan of everyone I’ve interviewed, and I wouldn’t have dared to approach Rand Fishkin or Anita Campbell to say “Hey, you’re so cool! Can I talk to you?” But – while it’s more or less the same thing – it seems more acceptable to ask if I can interview them for my blog and then ask them what makes them so cool. I’m amazed at the wonderful people I’ve been able to “meet” because of this.

Do read the post and tell me what you think.

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Tips for Your Email Marketing Campaigns

We have put together this presentation with the most important email marketing tips we could think of.

If you like it, share with your friends and colleagues. And if you think we missed anything, tell us in the comments!

Weekend Reads for Better Marketing: Let’s Say Goodbye to Google Reader

A sprained ankle, and then food poisoning. The last three weeks have not been good to me. And then I resurface this morning, only to be hit by the news that Google Reader is dying.

Yeah, yeah, it’s been on life support for a while, but still. It’s much too soon, Google. I’m not ready to say goodbye.

Mourning Google Reader

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Making Marketing Easier: the Markitty Dream

Pomegranate spilling seedsOn a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.

Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?

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Marketing Objectives and Measurement Workshop on March 23 in Pune

This is the second of a three-part workshop with Pune Open Coffee Club. The first session was for business-owners to define their marketing strategy, the second will be about setting objectives and measuring performance, and the third will be about reviewing performance and using that to change what you’re doing.

We have a few slots open for the second session, so if you want to come, apply here. Participants who haven’t attended either the first or the second session will not be invited to the third. You won’t get much out of just the third workshop without the context of at least one of the other two.

Marketing Measurement Workshop Session

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5 Reasons I Like Buffer (the Company)

Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.

Simple App That Focuses on One Benefit

I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.

Tweets scheduled on Buffer

One click on the text box, type in or paste your tweet, and you’re done.

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Weekend Reads for Better Marketing: Productivity and Product Development

Unmana is out of action for a few days due to a small accident so I am bringing you this weekend’s reading. This one is going to be a mix of personal and business: hope you will find it useful and enjoyable.

If you feel you are always busy but still stress out for not doing enough, you must read Rethinking Productivity by Amber Naslund:

“Productivity, at its essence, means being able to bring things about. But sometimes, making that happen is as much about what you don’t do.”

And similarly this old piece by Paul Graham explains why some of us feel our whole day is wasted even if we have to attend one meeting.

Don’t hate me for including this one in a weekend reads list: Joel talks about the need for hard work and uses some interesting celebrity examples.

Read this hackathon experience of our hacker, Virendra, if you haven’t gone off to work by now and are still with me.

And a replug of our earlier post if you missed the announcement — we are live with Markitty Beta. Go sign-up now and let us know what you think of Markitty.

Have a good weekend!