Are you considering outsourcing your product development or marketing or HR? I wrote this piece for YourStory.in about things you should consider before outsourcing your product development. But most of these points also apply when you are looking for a marketing partner or a web design company.
But unlike other functions, in outsourcing product development, the cost of a wrong decision is much higher. Correcting your marketing messaging or website design down the line is not that difficult: but your cost and pain will be much higher if product development goes wrong. And since it is difficult to recognize problems until it is very late, when it comes to choosing a product development outsourcing partner, getting it right the first time is your best bet.
Outsourcing is an obvious option to consider when you have an idea for a software application but don’t have the technical expertise to implement it yourself. You bring in the domain expertise and take care of the business side, and outsource the technical aspects to experts in that field. But this is easier said than done, and there have been many stories of product development outsourcing gone wrong. So what do you do?
You will find this useful if you are considering outsourcing as an option, or are an outsourcing vendor yourself. Read the full post here, and do share your feedback in the comments.
I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?
Ann Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.
Ann talks to us about marketing and content. My questions and comments are in bold.
Tell us about how you got involved with Marketing Profs.
We have been a little quiet on the blog and social media in the last few days, because we were working on a big change. If you’ve noticed, we have moved our website from BetterMarketing.in to Markitty.com. We’ve changed our Facebook and Twitter URLs as well.
Why did we change?
This change was always in the works. We just wanted to wait until we were ready to announce it.
Markitty is our soon-to-be-released software tool that gives you automated, personalized suggestions on improving your online marketing. Click here for details.
What else changes?
Nothing, for now. We’re still offering services, and our blog will continue as usual. We’ve tried to fix all our website links, but if you find something isn’t working, let us know.