Monthly Archives: February 2013

Things to Consider Before Outsourcing

Are you considering outsourcing your product development or marketing or HR? I wrote this piece for about things you should consider before outsourcing your product development. But most of these points also apply when you are looking for a marketing partner or a web design company.

But unlike other functions, in outsourcing product development, the cost of a wrong decision is much higher. Correcting your marketing messaging or website design down the line is not that difficult: but your cost and pain will be much higher if product development goes wrong. And since it is difficult to recognize problems until it is very late, when it comes to choosing a product development outsourcing partner, getting it right the first time is your best bet.

Outsourcing is an obvious option to consider when you have an idea for a software application but don’t have the technical expertise to implement it yourself. You bring in the domain expertise and take care of the business side, and outsource the technical aspects to experts in that field. But this is easier said than done, and there have been many stories of product development outsourcing gone wrong. So what do you do?

You will find this useful if you are considering outsourcing as an option, or are an outsourcing vendor yourself. Read the full post here, and do share your feedback in the comments.

Get Markitty Beta Now (Free for Limited Period)

That’s right, Markitty beta is up and ready for use! Go ahead and sign up while it’s still free.

You should get Markitty if:

  • You are a small business (restaurant or retail store or business services or florist or anything, really)


  • You have a Facebook Page, Twitter account, website, or blog (at least one of these) for your business 


  • You want to make better use of online marketing.

Markitty will help you by giving you your important stats in one place and offering useful tips and suggestions. Try it out for free!

Continue reading Get Markitty Beta Now (Free for Limited Period)

Weekend Reads for Better Marketing: Assorted How-to Advice

Assorted colorful donutsThis week’s round-up includes detailed tips on various things: contact forms, search ads, customer advocates, and productivity.

The best way to market is to encourage your customers to do it for you. Also check out my similar, old post with tips on how to do this.

Neil Patel puts together research about contact forms into a super helpful infographic. The most interesting things to me, are:

  1. Fewer fields get you more conversions.
  2. Dropdowns reduce conversions.
  3. Don’t ask for phone numbers!
  4. Use relevant text in the button.

What does Google AdWords’ Enhanced Campaigns mean for you?

I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?

To see more of what we’re reading and sharing, follow us on Twitter!

The Content Marketing Pro: Interview with Ann Handley of Marketing Profs

Ann Handley, Marketing ProfsAnn Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.

Ann talks to us about marketing and content. My questions and comments are in bold.

Tell us about how you got involved with Marketing Profs.

Continue reading The Content Marketing Pro: Interview with Ann Handley of Marketing Profs

Presentation: Defining Your Marketing Strategy

On Saturday, Nilesh and I conducted the first of a three-part marketing workshop with Pune Open Coffee Club. The first session was on defining your marketing strategy.

If you missed the session, here’s the presentation.

Want to work on the exercises in the presentation? Get the template here.

Weekend Reads for Better Marketing: Twitter for CEOs

Remove the mask and reveal yourself on social media
Time to remove the mask and reveal yourself on social media

This week, I want to tell you all about Twitter. If you’re a startup founder or a business leader, you should be using Twitter.

This article about top companies’ CEOs in Australia and their low use of Twitter explains why:

By deliberately avoiding Twitter, CEOs are shutting themselves off from engagement with a range of stakeholders including customers, staff and shareholders.

The Wall Street Journal has also discussed what seems to be top executives’ “fear” of Twitter.

Continue reading Weekend Reads for Better Marketing: Twitter for CEOs

Better Marketing Is Now Markitty

We have been a little quiet on the blog and social media in the last few days, because we were working on a big change. If you’ve noticed, we have moved our website from to We’ve changed our Facebook and Twitter URLs as well.

Why did we change?

This change was always in the works. We just wanted to wait until we were ready to announce it.

What’s Markitty?

Markitty is our soon-to-be-released software tool that gives you automated, personalized suggestions on improving your online marketing. Click here for details.

What else changes?

Nothing, for now. We’re still offering services, and our blog will continue as usual. We’ve tried to fix all our website links, but if you find something isn’t working, let us know.

Questions? Feedback? Hit the comments section!