We talk about content a lot here on this blog. And content’s important, believe me. But no amount of great content is going to do it for you unless that content is displayed well — that is, you have good design.
I’m not talking about awesome, impressive design. Just a clean and modern setting for your awesome, impressive content. Enough to make it easy for users to read and navigate.
In my latest blog post at Search Engine People, I’ve outlined a checklist of 7 items you should look for to make sure your web content is readable. (The post says “blog posts,” but this applies to any web page with a lot of text.)
Facebook’s new search feature that allows you to search for information based on what you or your friends have liked, and what local businesses near you are offering. This social search feature is powered by Facebook’s partnership with Microsoft Bing.
Graph Search is not…
It’s not a replacement for Google search, as the primary objective of Graph Search is to provide personalized search results based on your and your friend’s interests and recent activities.
Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but aren’t sure how to start? This post tells you what common Twitter terms mean, and how you can make use of Twitter features.
Your “Twitter handle” is your Twitter username.
When you tweet, it shows up on the Twitter timeline of everyone who is following you.
Tweets of people you are following will show up on timeline in chronological order. Most of the time you will only see the last 30-40 tweets and earlier ones will be ignored.
So, tweet at times when more of your followers are likely to be online.
If someone is not following you, they can still come to your profile and see all your tweets (unless your profile is private).
You can add links or upload photos and use them in your tweets.
Alison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.
Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.
She talks to us about how her part-time blog turned into her full-time career! Read on.
Many businesses don’t have a custom (“vanity”) URL set up for their Facebook page. It only takes a minute and it makes your page look so much better (and gives you a shorter, nicer URL to share!), so if you haven’t set it up yet, do it right now.
Step one: Click on Edit Facebook Page and then on Update Info.
Go to your Facebook page. If you are an admin of the page, you will see an “Edit Page” button. Click on that to release the dropdown menu, and then click on the menu item “Update Info.” Continue reading →
In the last six months, I’ve reviewed over 30 business websites with a view to helping these businesses figure out how they can make their marketing more effective. Especially if you are a small services business — you provide software development services, or you’re a trainer or consultant or plumber — it can be difficult to figure out what goes on your website. Especially if you’re a consultant or freelancer, where does your personality end and your business begin?
Today I’m gonna help you figure out the five most essential pieces of information you need to provide on your website.
Rand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.
He talked to us about community-building, products vs. services, and more! Read on.
SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?