Monthly Archives: January 2013

Quick Readability Check of Your Web Pages

We talk about content a lot here on this blog. And content’s important, believe me. But no amount of great content is going to do it for you unless that content is displayed well — that is, you have good design.

I’m not talking about awesome, impressive design. Just a clean and modern setting for your awesome, impressive content. Enough to make it easy for users to read and navigate.

In my latest blog post at Search Engine People, I’ve outlined a checklist of 7 items you should look for to make sure your web content is readable. (The post says “blog posts,” but this applies to any web page with a lot of text.)

All of these tips are pretty elementary, but many websites and blogs still make these mistakes. Make sure you’re not one of them!

Weekend Reads for Better Marketing: Sales and SEO

Little girl with make-up and rollers
This is about how fake I feel if I try to sell

Vijay Anand, the founder of the Startup Center and a well-known name in the Indian startup space, answers the question, “What will it take to build 1.000 Startups in a year?”

Tech columnist Farhad Manjoo writes about Facebook’s Graph Search (which Nilesh wrote about here).

You’ll immediately notice Facebook search’s amazing user interface and flexibility. You’ll also spot one glaring problem: The search results aren’t that good.

After just a few queries, I started asking the engine for more and more complicated things, just to see if it could keep up… It didn’t have any trouble.

I can’t wait to try it myself, though apparently Facebook is rolling it out “very slowly.”

Are you making these 9 mistakes on LinkedIn?

Continue reading

What Does Facebook’s Graph Search Mean for Your Business?

Facebook announced its new feature, Graph Search, on January 15.  But what does this mean for your business? Don’t worry, we’ve got you covered. Just read on.

Graph Search is…

Facebook’s new search feature that allows you to search for information based on what you or your friends have liked, and what local businesses near you are offering. This social search feature is powered by Facebook’s partnership with Microsoft Bing.

Graph Search is not…

It’s not a replacement for Google search, as the primary objective of Graph Search is to provide personalized search results based on your and your friend’s interests and recent activities.

What does it mean for Facebook users?

Continue reading

How To: Get Started With Twitter

Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but aren’t sure how to start? This post tells you what common Twitter terms mean, and how you can make use of Twitter features.

The Basics

  • Your “Twitter handle” is your Twitter username.
  • When you tweet, it shows up on the Twitter timeline of everyone who is following you.
  • Tweets of people you are following will show up on timeline in chronological order. Most of the time you will only see the last 30-40 tweets and earlier ones will be ignored.
  • So, tweet at times when more of your followers are likely to be online.
  • If someone is not following you, they can still come to your profile and see all your tweets (unless your profile is private).
  • You can add links or upload photos and use them in your tweets.

Continue reading

Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Alison Green, blogger at Ask A ManagerAlison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.

Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.

She talks to us about how her part-time blog turned into her full-time career! Read on.

Continue reading

Weekend Reads for Better Marketing: Software Products and Content Marketing

Four colored floppy disksThe first two of this week’s bunch of articles are especially relevant if you have or are building a software product.

If you have a SaaS product, be sure to read this long post on what to measure and why.

Joel Gascoigne of Buffer explains how bugs and downtime can be a good thing.

Do you know how to use apostrophes correctly?

What makes content go viral? Leo Widrich of Buffer dissects a blog post that got over 500,000 likes.

And from Neil Patel, here are 5 SEO mistakes even experts make — but you shouldn’t.

Have a great weekend, and see you on the other side!

Customize Your Facebook Page URL in Three Easy Steps

Do you have a custom (“vanity”) URL set up for their Facebook page? That is, is your Facebook page URL something like www.facebook.com/username or is it more like www.facebook.com/pages/page-name/16rstringofnumbers64?

It only takes a minute and it makes your page look so much better (and gives you a shorter, nicer URL to share), so if you haven’t set it up yet, do it right now.

Step one: Click on Edit Facebook Page and then on Update Page Info.

Go to your Facebook page. If you are an admin of the page, you will see an “Edit Page” button. Click on that to release the dropdown menu, and then click on the menu item “Update Page Info.” Edit Facebook page Continue reading

Weekend Reads for Better Marketing: Graphics, Profits, Culture

This week’s round-up is a mish-mash of different topics, which explains the wacky title.

Assorted vegetables -- or topics!
Profitability, graphics, culture, marketing — I’m measuring you out some of each

Not a graphic designer? HubSpot has this great guide on creating graphics with PowerPoint. I don’t know about you, but I’m going to try some of those!

Neil Patel shares these 7 lessons he learned from launching 5 products. If you’re a product startup, read this.

This is an old post, but read it anyway: Mashable lays out 10 Facebook marketing mistakes to avoid.

I’m so excited Lisa Barone is blogging again. Check out her advice on the 5 actions you should take for a profitable 2013.

Rand Fishkin explains what company culture really is, as opposed to what the term is commonly supposed to mean. Every startup founder should learn the difference.

The Only Five Essential Elements of Website Content for A Small Services Business

In the last six months, I’ve reviewed over 30 business websites with a view to helping these businesses figure out how they can make their marketing more effective. Especially if you are a small services business — you provide software development services, or you’re a trainer or consultant or plumber — it can be difficult to figure out what goes on your website. Especially if you’re a consultant or freelancer, where does your personality end and your business begin?

Today I’m gonna help you figure out the five most essential pieces of information you need to provide on your website.

Promote your business on your website

Continue reading

Marketing for Tech Products: Interview with Rand Fishkin of SEOmoz

Rand FishkinRand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.

He talked to us about community-building, products vs. services, and more! Read on.

SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?

Continue reading

13 Marketing and Small-Business Blogs for 2013

Lights

Instead of our regular Weekend Reading post, today we have for you a round-up of the marketing sites and blogs you should read, recommended by the marketing experts and entrepreneurs we have interviewed in 2012.

Read on for the 13 blogs you should follow in 2013.

Continue reading