For e-commerce businesses, getting the website right is even more important than for other businesses because the website is more than a marketing tool — it’s part of the offering. Here are 18 things not all e-commerce websites get right.
1. Give me a reason to register even if I don’t want to buy right now.
Discount coupon for first purchase? First delivery free if I register by x date? Give me some reason to fill up that registration form when I come to you the first time. Else there is a high chance that if I don’t like anything in the first visit, I will never come back. If I don’t register, you wouldn’t even know I came by!
Anita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. Small Business Trends has been mentioned in the Wall Street Journal, MSNBC, and the New York Times, and Anita herself is a popular writer and speaker and is on several advisory boards. She talks to us about content creation, content monetization, and entrepreneurship.
My questions and comments are in bold.
Tell us a bit about Small Business Trends – I read you started it as a version of an email newsletter? Who was your first audience? Continue reading →
I’ve heard the arguments: it’s too risky, it’s not profitable or measurable… It’s not necessary for your industry. None of these is usually true.
Today, I tell you the real reasons why you shouldn’t be on social media.
You don’t want to listen
Contrary to what most people think, social media is primarily about listening. It enables you to listen to what your customers or even competitors are saying about you. It lets you view conversations about your industry or your competitors. It tells you what people are thinking.
If you’re not interested in any of that, sure, stay off social media. (And don’t talk to your customers, either.)
Diwali is next week. Did you send out special offers or greetings to your customers and prospects?
While everyone is talking about social media, email marketing remains an excellent way of nurturing your prospects and customers. In this post, I look at some common mistakes marketers make in email campaigns, through a few Diwali-themed marketing emails I received.
Wasting the Subject Line
Here is a screenshot of some Diwali offers in my inbox.
Read on for Aparna’s experiences in and tips for entrepreneurship and marketing! (My comments and questions are in bold.)
Picture credit: Bilat Singh Thongram
Tell us about Women’s Web – how did you come up with the idea for the site?
Women’s Web is a product that came about as a result of a need I felt existed in the market – and as with many entrepreneurs, beginning with a need I felt myself!
While women’s magazines are certainly not a new phenomenon in India, increasingly, there is such a sameness to them. Many women are interested in beauty, but why should the pursuit of beauty define us? Really, is better skin and anti-ageing all that there is to our lives? I wanted to read something better! I felt that there is a niche in the market for interesting, useful information and reads, directly relevant to our lives.
We’re offering free consulting services to start-ups in Pune. Every Thursday, we sit at a local cafe and meet at least one entrepreneur. We talk for a couple of hours about their business and help them map out a marketing strategy or suggest things they could improve.
We started last week and met two businesses – and we received so many inquiries that we’re booked up through December!
Gujarat (which is where I grew up, by the way) will have its assembly elections next month. I am no longer a registered voter there, but out of curiosity, I clicked on a banner ad for one of the political parties.
I am not going to talk politics here, but let’s look at how well they’ve executed this marketing campaign. Below are my tweets and comments about this campaign by the Indian National Congress, which is currently the main opposition party in Gujarat.
Music in India has been mostly dominated by mainstream film music (Bollywood!) but in the last few years non-film music has acquired its own space and a lot of credit goes to Only Much Louder and NH7 for that. I’m impressed by how OML has created a powerful brand in NH7 through integrated marketing.
Personally, I am a big fan of NH7 and the NH7 Weekender music festival, so some level of bias is expected :-). And on the other hand it also speaks to the effectiveness of their marketing and quality of their service and products — that is, music events. Let’s look at the website first.