This is the most important rule of content marketing marketing. If you don’t know who you’re talking to, how do you know what to say?
Every week, I hear from entrepreneurs who want to know how to reach their audience. Of course, the first question I ask in return is: “Who is your audience?”
You’d be surprised at how many falter while trying to answer this.
You define your target audience through a mix of primary research (asking your customers or friends who might become customers), secondary research (look online for details, especially at research reports — I find census reports particularly useful — and first person accounts such as on blogs and social media posts), and fit with your business (Who do you want to focus on? Whose problems are you solving the best?). Continue reading
