Is Facebook’s Timeline Worse for Small Brands?

Hubspot reports that Facebook penalizes posts from third-party tools: “content published through third-party API tools suffered 67% fewer likes than content published manually via Facebook.com.”

Also, “content published through third-party API tools suffered 60% fewer clicks than content published manually via Facebook.com.”

Based on this, and the fact that some big brands are doing well with the Facebook Timeline, Hubspot concludes that “Timeline is good for big business, bad for small.” Why? Because big brands are more likely to use actual Facebook Pages instead of third-party APIs. But the post offers no evidence on this.

I love Hubspot’s blog and usually agree with their opinions, but this time I’m calling bullshit. Or at least adding some qualifiers. Continue reading

Tips for Marketing Professionals at Review Time

It’s review time and time to showcase your accomplishments. Saying “I spent so much time submitting our website to directories” won’t do you much good while asking for a raise. What bosses (managers, CMOs, CEOs) need to see are results. And if you’ve been doing things right, this should be easy.

Here are some ways you talk about the results you’ve achieved.

Business Results

If you can showcase business results you’ve helped achieve, that’s the best business case you can make for rewards (read: raise or bonus and/or promotion). What kind of business results? Continue reading