Hubspot reports that Facebook penalizes posts from third-party tools: “content published through third-party API tools suffered 67% fewer likes than content published manually via Facebook.com.”
Also, “content published through third-party API tools suffered 60% fewer clicks than content published manually via Facebook.com.”
Based on this, and the fact that some big brands are doing well with the Facebook Timeline, Hubspot concludes that “Timeline is good for big business, bad for small.” Why? Because big brands are more likely to use actual Facebook Pages instead of third-party APIs. But the post offers no evidence on this.
I love Hubspot’s blog and usually agree with their opinions, but this time I’m calling bullshit. Or at least adding some qualifiers. Continue reading