Monthly Archives: March 2012


No. Saying “I will try” is not a sign of failure. It’s a sign that you aren’t full of arrogance. It’s a sign that you don’t completely lack self-awareness. It’s a sign that some tasks are difficult. It’s a sign that you’re aware that some circumstances are out of your control. It’s a sign that you’re human.

Not that I’d advise you to say “I’ll try, boss” when she tells you to get into office on time. But if she gives you a task that you haven’t done before, it’s okay to say “I’ll try.”

If you’ve never created a case study on your own before, it’s okay to say, “I’ll try.” It’s also okay to say “I’ll try to get this done tomorrow” when you need answers from Abhijeet the Account Manager and he’s been too busy to talk to you.

Continue reading We WILL Try

Wondering If A Marketing Career Is For You?

Often, I hear from acquaintances or friends who are bored in their current jobs, consider themselves creative, and wonder if they should try to build a career in marketing. Here is what I wrote in reply to one such email.

I don’t quite know where to start. I understand your problem: it’s difficult to know whether you’ll like something different until you try it out. But the best way to find out is to try it out. And I’m glad you’re willing to take the risk.

I’d advise you to do these three things. Continue reading Wondering If A Marketing Career Is For You?