If you are a business-owner, selling is an essential part of your job. But if you’re like me, you find it uncomfortable to tout your virtues or to ask others to buy from you. As a somewhat shy, self-conscious introvert, here are five things I do to get the sale… without actually selling.
Don’t sell: market.
Selling doesn’t come easy to introverts, but marketing usually does: hiding behind a computer or a piece of paper makes it easier for us to be persuasive. So first make sure you’re working on marketing: put together a great website and sales materials, start a blog, and go build your presence on social media. Contribute to online conversations (you don’t even have to put on your pants!) and share your expertise, especially where prospects are likely to read what you’ve written.
But that won’t usually be enough: many clients will want a meeting before they decide to hire you. That’s the one we non-sales-people are scared of – the sales meeting.